Saturday, February 24, 2024









Strategic Intent Science White Paper: Memetic Engineering for Cultural Evolution and Societal Impact

Title: Memetic Engineering: Strategic Navigation of Memes in Digital Society


Extended Intent White Paper


Abstract:

This strategic extended intent white paper introduces Memetic Engineering as a transformative force in shaping cultural evolution and molding societal behavior through memes. With roots in Richard Dawkins' meme theory, this innovative concept is credited to the collaborative efforts of Leveious Rolando, John Sokol, and Gibran Burchett, with acknowledgment to Morgan Warstler for catalyzing a disruptive paradigm shift in the term "memetic engineering." This occurred during the collaborative tenure of John Sokol and Leveious Rolando at the Morgan Warstler Think Tank in Hollywood. The paper extensively explores the methodology of Memetic Engineering, providing a comprehensive analysis of its potential global implications, both positive and negative. Memetic Engineering focuses on intentional meme creation for a positive global impact and strategically outlines steps for meme marketing, emphasizing relevance, post reach, user engagement, and brand communication.

Introduction: Unveiling the Strategic Relevance of Memetic Engineering


This section positions Memetic Engineering as a groundbreaking and innovative approach, inspired by Dawkins' meme theory. It is presented as a strategic framework for intentionally designing memes, enabling businesses to establish a unique bond with their customers through humor and relatable content. The paper explores the potential for increased engagement and positive word-of-mouth, setting the stage for an in-depth exploration of Memetic Engineering's strategic applications.

The Dynamics of Memetic Evolution in Marketing


Highlighting the relevance of meme marketing, this section emphasizes the parallels between memes and genes. Memetic Engineering is positioned as a strategic tool to navigate the natural selection processes of variation, mutation, competition, and inheritance within memetic evolution. The section delves into the strategic approach of creating memes that resonate with diverse audiences, driving desired behavioral changes in the digital landscape.

Memetics and Mimesis: The Memosphere in the Public Sphere


Introducing a public conference at Dartmouth, this section delves into why scholars and the public should take memes seriously. It explores the impact of memes on politics and society, evaluating whether they represent positive or negative forces in our digital society. The conference serves as a platform to foster dialogue and understanding of memes across generations and political spectrums, underscoring Memetic Engineering's role in shaping public discourse.

How Hackers Exploit Memes for Social Engineering


This section unveils the darker side of meme usage, focusing on how hackers exploit seemingly innocent memes to gather personal information on social media. It provides a stark warning against oversharing personal details through memes and sheds light on the sophisticated social engineering tactics employed by hackers. Practical tips for protecting personal information on social media are presented, emphasizing the need for vigilance and awareness.

Memetic Culture in Academia: The Rise of Memes in Education


This section explores the academic dimension of memetic culture, showcasing the first college course on the rise of meme culture at Dartmouth. Keynote speakers Ryan Milner and Nan Z. Da offers insights into the social, political, and cultural aspects of online interaction, emphasizing the unique role memes play in generating lively public discourse within educational settings. Memetic Engineering is presented as a powerful tool for educators to engage students and facilitate discussions, leveraging the participatory nature of memes.

Conclusion:

Memetic Engineering emerges as a multifaceted force, offering businesses a strategic tool for meme marketing, scholars a platform for academic exploration, and users a source of engaging content. Rooted in the principles of Dawkins and propelled by contemporary insights, Memetic Engineering stands at the forefront of cultural evolution. As we navigate the memetic landscape, a balanced approach is crucial to harness the positive potential of memes while safeguarding against misuse. The paper concludes by highlighting Memetic Engineering as a valuable framework for navigating the evolving landscape of digital culture with strategic intent References:

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  3. Ortiz, J. E., Corrada, M. M., Lopez, E., & Dones, V. (2021). Analysis of the use of memes as an exponent of collective coping during COVID-19 in Puerto Rico. Media International Australia, 178(1), 168–181. DOI

  4. McVerry, J. F. (2021, October 21). Viewing memes online increases positive emotions, helps cope with pandemic. Link

  5. Ali, S., PhD. (2021, June 23). Can Memes Benefit Mental Wellness? Psychology Today. Link

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