Rolls-Royce's flagship model, the Phantom, is going all electric.
A company that exclusively caters to high-net-worth individuals is preparing its clientele for the end of oil (and the end of the internal combustion engine) as we know it.
The reasons for buying those cars are much different, with marketing aimed more toward environmentalism, climate change, and high gas prices.
The impetus behind an electric Rolls is different. It's about foresight. It's about remaining elite.
Rolls-Royce is making an all-electric car so its well-off and boastful owners can still park it outside swanky Soho clubs long after gas engines are banned in bustling boroughs.